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Press Release 2.0: Writing and Content Matter More than Tech Tricks
Tactics, the newsletter of the Public Relations Society of America , devoted its February issue to writing, and that’s good news. Why? Because in the contest to appear...
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Brevity Is The Soul Of Viewership
Online video is the Internet’s It Girl right now: Viewership of online video is up more than a third, Hulu and its streaming full-length shows are the #2 video site on the web (stealing eyes from TV...
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Editor’s Corner – January Edition
With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in...
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Business Wire and MEDIAmobz Team Up To Help Clients Bring Video To Their News
A successful marketing or PR campaign involves a lot of components, and chief among them is great content. Part of that content is, obviously, text. Searchability guides much of marketing today, and...
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Multimedia Still Makes Better Press Releases
by Joseph Miller, EON Product Manager, Business Wire Austin Business Wire’s distribution and technology products have evolved considerably throughout the years (we’re celebrating our 50th anniversary...
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BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for...
In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release...
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Multimedia Continues to Drive Press Release Views – Now More than Ever!
Sandy Malloy examines the effect that photos and other multimedia can have on how likely your press release is to get views.
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Why Multimedia is Required in Today’s Press Releases
By Serena Ehrlich, Director of Social and Evolving Media Earlier today, CommPro published a summary piece highlighting the importance of multimedia within press releases. We discuss this topic at great...
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Business Wire Shares 4 Tips for Taking Better Photos
With more than 8.3 billion photos uploaded and shared every day, more and more PR pros are learning how to take fantastic, but also useful, photos. In our recent CommPro.biz article, Ciaran Ryan...
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The PR Secret Every Communicator Must Know: A good image amplifies your voice
By Agnes Deleuse, Sr. Marketing Specialist, Business Wire – Paris Fact: In today’s digital world, a news release should absolutely integrate multimedia. Be it photo, video or infographic, the world...
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Business Wire Roundtable: Mixing with Chicago Media
By Whitney Cowit and Courtney Saltzman, Business Wire Chicago On Wednesday, April 22, Business Wire Chicago held its first Media Roundtable and Speed Networking event featuring journalists and editors...
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The Rise of Digital Video and Why it Matters
By Hannah Herreid, Media Relations Specialist, Business Wire “Instead of couch potatoes, we have digital potatoes.” Ryan Van Fleet, Senior Director of Insights and Analytics, Tremor Video There is no...
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